Privacy Policy
Privacy Policy
Last updated: 21.07.26
This Privacy Policy explains how Ethical Longevity collects, uses, stores and protects your personal data when you visit ethicallongevity.co.uk, create an account, place an order, contact us, sign up to marketing, or otherwise interact with us.
Ethical Longevity is the trading name of Resilient Endeavours Group Ltd.
1. Who we are
Ethical Longevity is operated by Resilient Endeavours Group Ltd.
Registered address:
Suite 33 New Mead Barn
Wickham Hall
Bishop's Stortford
CM23 1JG
United Kingdom
Company number: 8926774
VAT number: 217279303
Website: ethicallongevity.co.uk
Customer service email: info@ethicallongevity.co.uk
For the purposes of data protection law, Resilient Endeavours Group Ltd is the data controller responsible for your personal data.
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:
info@ethicallongevity.co.uk
2. Purpose of this Privacy Policy
This Privacy Policy explains:
- what personal data we collect;
- how and why we collect it;
- how we use it;
- who we share it with;
- how long we keep it;
- how we protect it;
- your legal rights; and
- how to contact us or complain.
This website is not intended for children and we do not knowingly collect personal data from children.
3. The personal data we collect
We may collect, use, store and transfer the following types of personal data.
Identity Data
This may include your first name, last name, username, title, date of birth if required for age-restricted products or promotions, and account details.
Contact Data
This may include your billing address, delivery address, email address and telephone number.
Order and Transaction Data
This may include details of products you have purchased, order numbers, payment status, delivery information, refunds, returns, discount codes and customer service history.
Payment Data
Payment details are processed by our payment providers. We do not intentionally store full payment card details on our own systems.
Technical Data
This may include your IP address, browser type and version, device type, operating system, time zone, location data, cookie identifiers, and information about how you access our website.
Profile Data
This may include your account login details, order history, product preferences, items viewed, items added to basket, abandoned checkout information, reviews, survey responses, feedback, complaints and customer service notes.
Usage Data
This may include information about how you use our website, products, emails and services.
Marketing and Communications Data
This may include your marketing preferences, email subscription status, communication preferences and interactions with our marketing emails.
Health-related information
We sell health, nutrition and supplement products. We do not intentionally collect special category health data unless you choose to provide it to us, for example in a customer service message, product query, survey or form.
Please do not send us sensitive health information unless it is necessary for your query.
Aggregated Data
We may use aggregated or anonymised data for reporting, analytics and business improvement. This does not identify you personally. If we combine aggregated data with personal data so that you can be identified, we treat it as personal data.
4. How we collect your personal data
We collect personal data in the following ways.
Information you give us directly
You may provide personal data when you:
- place an order;
- create an account;
- sign up to our newsletter;
- contact customer service;
- request information;
- leave a review;
- complete a form, survey or quiz;
- enter a promotion or competition;
- return a product;
- request a refund; or
- communicate with us by email or through our website.
Information collected automatically
When you use our website, we may automatically collect Technical Data and Usage Data through cookies, pixels, server logs and similar technologies.
Information from third parties
We may receive personal data from third parties such as:
- ecommerce platform providers;
- payment providers;
- fraud prevention providers;
- fulfilment and dropshipping partners;
- delivery companies and couriers;
- email marketing platforms;
- analytics providers;
- advertising platforms;
- review platforms;
- social media platforms; and
- customer service tools.
5. How we use your personal data
We only use your personal data where the law allows us to do so.
The lawful bases we may rely on include:
- performance of a contract;
- legitimate interests;
- legal obligation;
- consent; and
- in limited cases, where necessary to establish, exercise or defend legal claims.
We may use your personal data for the following purposes.
To process and deliver your order
We use Identity, Contact, Payment, Order and Transaction Data to:
- process your order;
- take payment;
- arrange fulfilment and delivery;
- send order confirmations;
- provide delivery updates;
- manage refunds, returns and complaints; and
- provide customer support.
Lawful basis:
- performance of a contract;
- legitimate interests;
- legal obligation where applicable.
To manage your customer account
We use Identity, Contact, Profile and Transaction Data to:
- create and maintain your account;
- allow you to view your order history;
- manage account security;
- update your details; and
- provide account-related support.
Lawful basis:
- performance of a contract;
- legitimate interests.
To respond to enquiries and provide customer service
We use Identity, Contact, Order, Transaction and Profile Data to:
- respond to questions;
- handle complaints;
- process returns and refunds;
- investigate delivery problems;
- resolve payment or account issues; and
- keep records of our communications.
Lawful basis:
- performance of a contract;
- legitimate interests;
- legal obligation where applicable.
To send service messages
We may send you non-marketing messages about:
- orders;
- delivery;
- payment;
- returns;
- refunds;
- account security;
- product safety;
- changes to our terms or policies; and
- important service updates.
Lawful basis:
- performance of a contract;
- legal obligation;
- legitimate interests.
To send marketing communications
We may use Identity, Contact, Profile, Usage and Marketing and Communications Data to send you marketing emails about products, offers, updates and content that may be relevant to you.
You may receive marketing communications if:
- you have subscribed to our email list;
- you have bought from us and have not opted out; or
- the law otherwise allows us to contact you.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at info@ethicallongevity.co.uk.
Lawful basis:
- consent where required;
- legitimate interests where permitted by law.
To personalise your experience
We may use Profile, Usage, Technical and Transaction Data to:
- show relevant products;
- recommend products or content;
- remember your preferences;
- improve website experience;
- understand customer interests; and
- tailor marketing where permitted.
Lawful basis:
- legitimate interests;
- consent where required for cookies or similar technologies.
To improve our website, products and services
We may use Technical, Usage, Transaction and Profile Data to:
- analyse website performance;
- understand how customers use our website;
- improve product range and customer experience;
- test website changes;
- troubleshoot technical issues;
- monitor marketing performance; and
- improve our business operations.
Lawful basis:
- legitimate interests;
- consent where required for analytics cookies.
To manage reviews, surveys and feedback
We may use Identity, Contact, Transaction and Profile Data to:
- invite you to leave a review;
- collect product feedback;
- run surveys;
- understand customer satisfaction; and
- improve our products and services.
Lawful basis:
- legitimate interests;
- consent where required.
To protect our business and prevent fraud
We may use Identity, Contact, Technical, Transaction and Usage Data to:
- detect and prevent fraud;
- protect our website and systems;
- verify transactions;
- prevent misuse of promotions;
- enforce our terms;
- protect our legal rights; and
- maintain records for security purposes.
Lawful basis:
- legitimate interests;
- legal obligation.
To comply with legal and regulatory obligations
We may use Identity, Contact, Transaction and Payment-related Data to:
- keep accounting and tax records;
- respond to lawful requests from authorities;
- comply with consumer protection, product safety and ecommerce obligations;
- manage recalls or product safety notices where required; and
- maintain business records.
Lawful basis:
- legal obligation;
- legitimate interests.
6. Marketing
We may use your information to send you updates about products, offers, educational content, promotions and other information connected with Ethical Longevity.
You can opt out of marketing at any time by:
- clicking the unsubscribe link in any marketing email; or
- emailing info@ethicallongevity.co.uk.
Opting out of marketing will not stop us from sending important service messages relating to your orders, account, payments, delivery, returns, refunds or legal notices.
We will not sell your personal data to third parties.
We will not share your personal data with third parties for their own direct marketing unless we have your express consent.
7. Cookies and similar technologies
Our website may use cookies, pixels and similar technologies to:
- make the website work properly;
- remember your preferences;
- keep your basket active;
- understand website traffic;
- improve website performance;
- support analytics;
- measure marketing activity; and
- deliver relevant advertising where permitted.
Some cookies are essential for the website to function. Others, such as analytics or advertising cookies, may require your consent.
You can manage cookies through your browser settings and, where available, through our cookie banner or cookie preference centre.
For more information, please see our Cookie Policy: [INSERT COOKIE POLICY URL]
8. Sharing your personal data
We may share your personal data with trusted third parties where necessary for the purposes set out in this Privacy Policy.
These may include:
- ecommerce platform providers;
- website hosting providers;
- payment processors;
- fraud prevention providers;
- fulfilment, warehouse and dropshipping partners;
- couriers and delivery companies;
- email marketing providers;
- SMS or communication providers;
- customer service platforms;
- analytics providers;
- advertising platforms;
- review platforms;
- professional advisers, including accountants, lawyers, auditors and insurers;
- HMRC, regulators, law enforcement or other authorities where legally required;
- third parties involved in a business sale, merger, restructuring or asset transfer.
We require service providers to respect the security of your personal data and to process it only for agreed purposes and in accordance with applicable law.
9. Fulfilment and delivery partners
Some or all orders may be fulfilled by third-party fulfilment, warehouse, dropshipping or delivery partners.
We may share your name, delivery address, contact details, order details and delivery instructions with those partners so that your order can be processed and delivered.
10. Payment providers
Payments are processed by third-party payment providers.
We may share necessary transaction information with payment providers to process payment, confirm payment status, manage refunds, detect fraud and resolve payment issues.
We do not intentionally store your full card number or full payment card security details on our own systems.
11. International transfers
Some of our service providers may process personal data outside the United Kingdom.
Where personal data is transferred outside the UK, we will take steps designed to ensure that appropriate safeguards are in place. These may include:
- transferring data to countries recognised as providing adequate protection;
- using approved contractual safeguards;
- relying on supplier data protection terms; or
- using another lawful transfer mechanism.
You can contact us at info@ethicallongevity.co.uk if you would like more information about international transfers.
12. Data security
We take appropriate technical and organisational measures to protect your personal data from accidental loss, unauthorised access, misuse, alteration or disclosure.
These measures may include:
- secure website connections;
- restricted access to customer data;
- password-protected systems;
- supplier due diligence;
- secure payment processing;
- internal access controls;
- staff or contractor confidentiality obligations;
- monitoring and security processes.
No website, system or transmission is completely secure. You are responsible for keeping your account login details confidential.
13. Data retention
We only keep personal data for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting, tax, reporting, customer service and fraud prevention requirements.
Retention periods may vary depending on the type of data and the reason we hold it.
Examples:
- order and transaction records may be kept for accounting, tax and legal purposes;
- customer service records may be kept to help resolve enquiries, complaints or disputes;
- marketing data is kept until you unsubscribe, withdraw consent, or we decide it is no longer needed;
- technical and analytics data may be kept for shorter periods or anonymised.
Where we no longer need personal data, we will delete, anonymise or securely archive it.
14. Your legal rights
Under data protection law, you may have the following rights in relation to your personal data:
Right of access
You can ask us for a copy of the personal data we hold about you.
Right to correction
You can ask us to correct inaccurate or incomplete personal data.
Right to erasure
You can ask us to delete your personal data in certain circumstances.
Right to restrict processing
You can ask us to restrict how we use your personal data in certain circumstances.
Right to object
You can object to certain types of processing, including processing based on legitimate interests and direct marketing.
You have an absolute right to object to direct marketing.
Right to data portability
You can ask us to provide certain personal data in a structured, commonly used and machine-readable format where this right applies.
Right to withdraw consent
Where we rely on consent, you can withdraw your consent at any time.
Withdrawing consent does not affect processing carried out before consent was withdrawn.
Right to complain
You have the right to complain to the Information Commissioner's Office, the UK supervisory authority for data protection.
Information Commissioner's Office
Website: ico.org.uk
Telephone: 0303 123 1113
We would appreciate the opportunity to deal with your concerns first, so please contact us at info@ethicallongevity.co.uk before contacting the ICO.
15. How to exercise your rights
To exercise your rights, contact us at:
info@ethicallongevity.co.uk
We may need to ask for information to confirm your identity before responding to your request.
We usually respond to valid requests within one month. If your request is complex or you make multiple requests, we may need more time and will let you know.
You will not usually have to pay a fee. However, we may charge a reasonable fee or refuse to comply where a request is clearly unfounded, repetitive or excessive.
16. If you do not provide personal data
Where we need personal data to process an order, deliver goods, take payment, respond to a request or comply with legal obligations, we may not be able to provide the relevant product or service if you do not provide the required information.
17. Third-party links
Our website may include links to third-party websites, plug-ins, apps or services.
We are not responsible for the privacy practices, content or policies of third-party websites. When you leave our website, you should read the privacy policy of the website you visit.
18. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
The latest version will be published on ethicallongevity.co.uk. If we make significant changes, we may notify you by email or by placing a notice on our website.
19. Contact us
For questions about this Privacy Policy, your personal data or your rights, contact:
Ethical Longevity
Resilient Endeavours Group Ltd
Suite 33 New Mead Barn
Wickham Hall
Bishop's Stortford
CM23 1JG
United Kingdom
Email: info@ethicallongevity.co.uk
Company number: 8926774
VAT number: 217279303